Customer frequently asked questions

I thought I would share in this week’s post some of the most popular questions asked by customers in my cake business and my answers to them. I have also uploaded them on my website to make it easy for the customers.

faq

How much are your cakes

Where are you located

Do you do character cakes

Can you price match/ why do your cake cost more than shop bought ones?

How do I store my cake?

How long will my cake keep fresh for?

I have a picture of a cake I want, can you replicate it?

Do you offer tasting sessions

Do you hire out cake stands?

Can I alter my order?

Can I cancel my order?

Do you deliver?

What happens if my cake is damaged in transit?

Can I provide my own topper/ decorations?

Can I bake my own cake and have you decorate

Do you cater for people with allergies/ special dietary requirements?

Can I use fresh flowers on my wedding cake?

Do you take card payments?

Are You a licenced business?

I would like to start my own business, do you offer classes?

Do you sell cake decorating supplies?

How much are your cakes
The cost of cakes varies according to complexity of design and number of servings. In order to accurately price your cake we will need to know the flavour, design and number of people you hope to feed.

Where are you located
We are located in Wokingham, Berkshire

Do you do character cakes
No. We do not do copyrighted character cakes.   We can make the cakes such that the general background for the cake is made to match a character theme. You are welcome to use toys you already own or wish to present at the party as toppers.  We cannot make the character toppers on some items due to copyright laws.

Can you price match/ why do your cake cost more than shop bought ones?
Unfortunately we cannot price match. We carefully source the highest quality ingredients and charge for the amount and skill applied to each individual order.  We hand make all details on our cakes. Celebration cakes typically take 4 to 12 hours to design; wedding cakes take an average of 2 days, occasionally more.

How do I store my cake?

Decorated cakes should not normally be stored in a refrigerator unless fresh cream has been used.  If the cake is not to be displayed straight away, it should be stored in the box in a cool room, somewhere where it will not be moved or knocked.

How long will my cake keep fresh for?
We hand make all our cakes for scratch. Our cakes do not contain any preservatives so they are best eaten within 5 days of delivery and cupcakes are best eaten within 2 days

I have a picture of a cake I want, can you replicate it
We try and avoid replicating cakes wherever possible. We are happy to source inspiration and put our personal stamp on the design. We will of course work with you to make sure you are happy with our interpretation of the design. We do on occasion have customers who do really like the original design. In these instances we will try and contact the original designer for permission to replicate their design before we can go ahead

Do you offer tasting sessions
Yes we do offer free tasting sessions for orders above £200. It is free for a maximum of 2 flavours. For orders under £200 the taster box fee is £10.

If you need to reschedule or cancel your tasting session, we ask that you contact us no later than 3 days in advance. We make your tasters in advance and this helps us avoid wastage.

Do you hire out cake stands?
Yes we do hire stands (subject to availability). The fee is £5/ night plus a deposit of £20. This is refundable upon return of stand in good order

Can I alter my order?
Yes you can alter your order up to 2 weeks before collection/ delivery date. Please note some changes may incur change in price.

Can I cancel my order?
Yes you can cancel up to 4 weeks before collection date. We can only refund deposit if order is cancelled no less than 4 weeks. Please refer to our terms and conditions for full cancellation policy

Do you deliver?
Yes we do deliver. Delivery is free within a 5 mile radius of RG411NX. Beyond 5 miles is 90p per mile. You will need to book a delivery slot should you require it

What happens if my cake is damaged in transit?
If your cake is damaged in our possession we will be responsible for it. Depending on degree of damage/ time available before event we may be able to make good of the damage. If we are unable to make good we will give a full refund of purchase price. We are not responsible for any damage to the cake after setup is complete. You are responsible for providing an appropriate and secure table and environment for the cake(s). If you or your representative elects to pick up and set up the cake, you assume all liability and responsibility for the condition of the cake once it leaves Wokingham Cakes’ possession.

Can I provide my own topper/ decorations?
Yes, you can. We will need to receive these a week before collection date at the latest.

Can I make my own cake and have you decorate
Unfortunately not as our insurance will not cover us for cakes baked outside of our premises

Do you cater for people with allergies/ special dietary requirements?
Yes we do. Please be aware nuts, wheat and dairy products are all used in our kitchen, but every care is taken to keep them separate when making special diet cakes or standard cakes which are meant to be nut free. Please speak to us for any reassurance. A list of ingredients will be provided on collection of the order or on delivery

Can I use fresh flowers on my wedding cake?
Yes, you can. By doing so you acknowledge that fresh flowers are not a food product, and may contain pesticides, insects, dirt, or other contaminants. Please check if your florist would like to arrange the flowers themselves. We are happy to so for you at no extra cost.

Do you take card payments
Yes we do take card payments. We Accept Visa/ Visa Debit/ Mastercard. You can also pay via cash/ paypal or bank transfer

Are You a licenced business?
Yes we are. Wokingham Cakes is a registered business, a subsidiary of The Cake decorating Shop LTD. We are also registered with Wokingham Borough council environmental health authority and fully insured. Our kitchen has been inspected and holds a 5 star rating

wokingham cakes 5 star rating

I would like to start my own business, do you offer classes?
I currently offer 1 to 1 tutoring. I can be contacted on fiso@btinternet.com.

Do you sell cake decorating supplies?
Yes, we do. We have an online shop, The Cake Decorating Shop Ltd. If you are local you can collect from our home by appointment

Have you got questions you’d like answered. Please comment below and I will do my best to answer them

Why I chose to run a cake decorating business

Lately I’ve been trying to come to a decision as to whether I carry on doing enough hours a year or not in order to keep my registration with the health professions council. Part of me feels like I should make an effort to stay registered as an Advanced Practitioner in Medical Ultrasound. I am however finding it increasingly difficult to fit it into my already busy schedule. Perhaps it is time for me to burn my bridges so I can focus on what I love best. Failure will no longer be an option.

A bit of my background
I studied Radiography and went on to do a Postgrad in Medical Ultrasound. I enjoyed my job on the most part, but like many I just selected it from a list of available courses not particularly because I wanted to do it, but I had to choose a qualification of some sort. I went on to become a Clinical Applications Specialist. This appeared to be my dream job at the time. I guess for the most part I did not really see life outside the medical field.

I never saw myself ever having the opportunity to work from home due to the nature of my job-unless I built my own hospital! Although this was a brilliant job in a sense, I had to do it on a full-time basis and it took me away from home a lot. This meant spending less time with my husband and two boys, Yanis and Ethan.

SONY DSC

My reasons for starting a business…

  1. I wanted to be able to spend more time with my family and earn some form of income as we cannot afford to live on one income
  2. I get to do work I am passionate about. I love being in the kitchen, it is such a privilege to wake up everyday and do what I love the most, which is creating edible pieces of art. The joy on customers faces when they come to collect their cakes is priceless.
  3. I get to choose my working hours, and manage to spend valuable time with my loved ones. I am able organise my work so I do as much as I can while the children are at school or in bed so I can be with them when they need me
  4. Although cake making in itself is quite a low paying job initially, there is no limit to the earning potential unlike in a traditional job. I believe as I get more experience things will get better. To supplement my income I have opened my Cake decorating supplies online shop which is going from strength to strength
  5. Lastly -I do not miss commuting!!!

Have you transitioned from a traditional job or are you considering it/ running your own business? How are you dealing with it?